fidelización

customer loyalty

noun fee-deh-lee-sah-SYOHN Rare

Usage Note

Fidelización is a business and marketing term for the process of building and retaining customer loyalty — closer to 'loyalty-building' than simply 'loyalty' (fidelidad). It is used in phrases like programa de fidelización (loyalty scheme). The related verb is fidelizar (fidelizar a los clientes).

Examples

"El programa de fidelización aumentó las ventas."

Natural Translation

The loyalty programme increased sales.

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