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primar

to take priority

verb pree-MAHR Rare

Also means

to prevail

Usage Note

Primar means to take precedence or be given priority: la seguridad prima sobre la velocidad ('safety takes priority over speed'). It also means to give a bonus or premium (primar la producción). Do not confuse with primero (ordinal adjective) — primar is strictly a verb. It is a common verb in formal and journalistic Spanish.

Examples

"En este proyecto prima la calidad sobre el coste."

Natural Translation

In this project, quality takes priority over cost.

Literal Translation

In this project prevails the quality over the cost.

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