Skip to content

captación

recruitment

noun kahp-tah-SYOHN Rare
People & Society Work

Also means

collection

Usage Note

Captación is the action noun of captar ('to capture/attract') and covers two main domains: talent recruitment (captación de talento, captación de clientes) and the collection of funds or water (captación de agua, captación de fondos). In marketing it is the equivalent of 'lead generation' or 'customer acquisition.' Do not confuse it with captura, which implies physically seizing something.

Examples

"La captación de nuevos socios es clave para el club."

Natural Translation

Recruiting new members is key for the club.

Explore Spanish by topic